151. The marketing outcomes of a product is known as ______________.
Correct answer: (D) 152. The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ______________.
Correct answer: (C) 153. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
Correct answer: (A) 154. The flow of goods from production to consumption is known as ______________.
Correct answer: (B) 155. ______________ is the results of artificial scarcity of products created by a firm.
Correct answer: (C) 156. ______________ can be achieved only when all personal within the organization understand the importance of the customer.
Correct answer: (C) 157. Selecting the segments of a population of customers to serve is called ______________.
Correct answer: (C) 158. ______________ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.
Correct answer: (A) 159. The concept of marketing mix was developed by ______________.
Correct answer: (A) 160. Marketing is a ______________ function of transferring goods from producers to consumers.
Correct answer: (B)
Page 16 of 59
What is marketing mix?
MCQ on Marketing Mix with Answers Pdf :1. The concept of marketing mix was developed by________ (1) philip kotler (2) stapleton (3) n.h borden (4) albert w emery Answer: 3 2. The marketing mix is also known as the ________. (1) PSI (2) P matrix (3) Tangible/intangible continuum (4) Four Ps Answer: 4 3. The marketing mix (the 4 Ps of marketing) does not include (1) product (2) place (3) practicality (4) promotion Answer: 3 4. What are 4Ps of marketing mix? (1) product, price, population, place (2) product, price, place, population (3) product, price, place, promotion (4) product, price, population, promotion Answer: 3 5. Marketing mix is considered as one of the _____________ in marketing? (1) Factor affecting pricing (2) Core concept (3) Philosophy (4) None of these Answer: 1 6. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mixis developed for each of the segments. (1) Differentiated (2) Focus (3) Customized (4) None of these. Answer: 1 7. Identifying and providing different marketing mix for each of the segments isknown as………. (1) undifferentiated marketing (2) differentiated marketing (3) concentrated marketing (4) customised or personalised marketing Answer: 2 8. An organisation directs its marketing efforts at two or more segments bydeveloping a marketing mix for each segment. (1) total market approach (2) concentration approach (3) multi-segment approach (4) none of these Answer: 3 9. This P is not a part of the 7Ps of marketing mix? (1) Promotion (2) Price (3) People (4) Purpose Answer: 4 10. Which of the following is NOT a part of marketing communication mix? (1) Telemarketing (2) Public relations (3) Sales promotion (4) Advertising Answer: 3 11. Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”? (1) Neil Borden (2) Neilsen (3) Philip Kotler (4) Stephen Morse Answer: 1 12. Who suggested the concept of 4Ps in market mix? (1) Jerome McCarthy (2) Neilsen (3) Philip Kotler (4) Stephen Morse Answer: 1 13. Who is the father of marketing mix? (1) Edmund Jerome McCarthy (2) Neilsen (3) Philip Kotler (4) Stephen Morse Answer: 1 14. The marketing mix consists of: (1) Product, price, research, and promotion. (2) Product, research, distribution, and promotion. (3) Product, price, distribution, and promotion. (4) Product, price, distribution, and research. Answer: 2
1. “The concept of the marketing mix was developed by ‐‐‐‐‐‐‐‐‐. a. N. H. Borden b. Philip Katter c. Stanton d. W. Anderson Answer: a 2. “Many people want BMW, only few are able to buy” this is an example of … a. Need b. Want c. Demand d. Status Answer: c 3. …………. is the act of obtaining a desired object from someone by offering something in return. a. Marketing Myopia b. Selling c. Exchange d. Delivery Answer: c 4. It’s a combination of quality, service & price a. Marketing Triad b. Customer Value Triad c. Customer Satisfaction Triad d. Service Quality Triad Answer: b 5. ………… model is highly firm centric, where the firm believes that the competitive edge lies in its ability to innovate. a. Conventional b. Contemporary c. Competitive d. None of the above Answer: a 6. “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering & …………… offerings that have value for customers, clients, partners & society.” a. Institutions, satisfying b. Organizations, exchanging c. Institutions, exchanging d. Organizations, understanding Answer: c 7. …………. Involves purchase from various sources & assembled at one place – involves creation & maintenance of the stock of goods purchased & ………….. Involves transfer of ownership of the goods a. Selling & Buying b. Assembling & Selling c. Buying & Assembling d. Assembling & Buying Answer: b 8. ………..are the form of human needs take as shaped by culture & individual personality. a. Wants b. Demands c. Needs d. Social Needs Answer: d 9. ………….. is want for specific product backed by on ability to pay a. Demand b. Need c. Want d. Customer Answer: a 10. This of the following is not a type of Marketing Concept: a. The production concept b. The selling concept c. The societal marketing concept d. The Supplier Concept Answer: d 11. “Get out production, cut the price”- Philosophy by Henry Ford is an example of… a. Marketing Concept b. Selling Concept c. Production Concept d. Product Concept Answer: c 12. …………..is the father of Modern Marketing. a. Peter Drucker b. Philip Kotler c. Lester Wunderman d. Abraham Maslow Answer: b 13. The term marketing refers to: a. Advertising, Sales Promotion, Publicity and Public Relational activities b. New product needs ideas, Developments, concepts and improvements. c. Sales Planning, Strategy and Implementation d. A philosophy that stresses customer value and satisfaction. Answer: d 14. ………………… defined as all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell others about the product and services a. Customer Value b. Consumer Behavior c. Holistic Marketing d. Societal Marketing Answer: b 15. Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. a. Production b. Profit making. c. Satisfaction of customer needs d. Selling products Answer: c 16. Marketing management is ________. a. developing marketing strategies to move the company forward b. managing the marketing process c. monitoring the profitability of the company’s products and services d. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value Answer: d 17. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. a. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization. b. Improving the quality of life for consumers c. Meeting needs profitability d. Marketing is an organizational function includes the 4Ps Answer: a 18. Marketers often use the term ________ to cover various groupings of customers. a. buying power b. demographic segment c. market d. people Answer: c 19. Today, marketing must be understood in a new sense that can be characterized as: a. “Get there first with the most.” b. “Management of youth demand.” c. “Satisfying customer needs.” d. “Telling and selling.” Answer: c 20. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side. a. behavior b. creative c. management d. selling Answer: c 21. …………is the major objective of any marketing activity in the world because marketing completes with the real sale of goods and services bought or acquired by the seller or when intermediary has been affected. a. Marketing b. Selling c. Assembling d. Transportation Answer: b 22. It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner. A. Contemporary Model B. Conventional Model C. Both a&b D. None of the above Answer: a 23. Select an appropriate definition of Want a. Consumer Needs b. Needs backed by buying power c. Needs directed to the product d. Basic human requirements Answer: c 24. The key customer markets consists of a. Government Markets b. Business Markets c. Consumer Markets d. All of the above Answer: d 25. Definition of Marketing given by Philip Kotler: a. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return. b. Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others. c. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large. d. None of the above Answer: a 26. Which of the following statements is the most correct statement? a. “The delivery of Goods& Services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.” b. Marketing is to ensure that the product is easily & effectively moved from the point of production to the target market & ensures that the product can be easily accessed by customers.” c. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society d. “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.” Answer: c 27. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n): a. Demand. b. Idea. c. Product. d. Service Answer: c 28. This company is well known for Technology innovation, Great value and act as a game changer. a. Nokia b. Apple c. HTC d. Samsung Answer: b 29. ………buy products & ………….use product. a. Consumer & Customers b. Customers & Consumer c. Buyers & Sellers d. Buyers & Customers Answer: b 30. ………means the classification of standardized product into certain well-defined classes or groups.” a. Gradation b. Segmentation c. Standardization d. Specification Answer: a 31. Goods are purchased from various places and or sources and assembled at one or sources and assembled at one place to suit the requirement of the buyer is known as…… a. Buying b. Selling c. Assembling d. Material Handling Answer: c 32. ……….. is the acquisition of goods and services by the seller or industrial user for the purpose of resale. a. Selling b. Assembling c. Buying d. Transportation Answer: b 33. ….…is establishment of certain standards or specifications for products.” It may involve Quality (color, taste, appearance, sweetness, purity) & Quantity (Weight, size, length etc.) a. Standardization b. Gradation c. Product Control d. Product Development Answer: a 34. ……reflects the sum of the perceived tangible & intangible benefits & costs to customers. a. Customer Satisfaction b. Customer Value c. Customer Delight d. None of the above Answer: b 35. In marketing, the term product: a. refers only to tangible items that can be seen, tasted, or touched. b. is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other form of value c. is limited in meaning to goods, services, and ideas only. d. never refers to such things as package design, brand name, or warranty. Answer: b 36. An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale? a. Product mix b. Brand mix c. Consumer mix d. Packaging mix Answer: a 37. Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. a. Acid test b. Concept testing c. Market test d. Test marketing Answer: d 38. Launching a product in a small part of the market is called: a. Commercialization b. Competitive analysis. c. Competitive response. d. Test marketing Answer: d 39. Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called: a. Altered products. b. Concept products. c. New products. d. Supplemental products. Answer: c 40. Introducing the new product into the market takes place in which stage of the new product development process? a. Commercialization b. Test marketing c. Product development d. Marketing strategy Answer: b 41. Looking at the sales history of similar products and surveying market opinion are tools used at which stage in the new-product development process? a. Business analysis b. Commercialization c. Concept development and testing d. Marketing strategy development Answer: b 42. Presenting new-product ideas to consumers in symbolic or physical ways to measure their reactions occurs during which of the following stages? a. Concept testing b. Idea generation c. Marketing strategy d. Screening Answer: a 43. A ___________________ is a detailed version of the idea stated in meaningful consumer terms. a. Product concept b. Product feature c. Product idea d. Product image Answer: a 44. The systematic search for new-product ideas is characteristic of which stage in the new product development process? a. business analysis b. concept development and testing c. idea generation d. idea screening Answer: c 45. Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called: a. Altered products b. Concept products c. New products d. Supplemental products Answer: c 46. Company can create successful new products by a. Understanding consumers, markets, & competitors b. Developing products that deliver superior value to consumers c. Developing a great advertising campaign d. Both a & b Answer: d 47. One reason that idea screening is a critical stage in the new-product development process is that: a. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents. b. International competition and markets demand that all ideas be culturally sensitive. c. Product-development costs rise greatly in later stages and the company only wants those products that can succeed. d. The Federal government carefully monitors each company’s idea screening process to make sure no national security matters are at stake. Answer: c 48. ________________ calls for finding 30 to 40 qualified shoppers and questioning them about brand familiarity and preferences in a specific product category. a. Controlled test marketing b. Focus group research c. Sales-wave research d. Simulated test marketing Answer: d 49. The ultimate way to test a new consumer product is to put it into full-blown ___________. a. Controlled test marketing b. Sales-wave research c. Screening d. Test markets Answer: d 50. A ________ is an elaborated version of the idea expressed in consumer terms. a. New idea b. Product concept c. Product idea d. Test brand Answer: b 51. Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? a. Business analysis b. Idea generation c. Idea screening d. Test marketing Answer: d 52. What are the two ways that a company can obtain new products? a. Internal development and merger b. Line extension and brand management service c. Market mix modification and research and development d. New-product development and acquisition Answer: d 53. Which of the following is not a potential cause of the failure of a new product? a. A poorly designed product b. An incorrectly positioned product c. An underestimated market size d. Higher than anticipated costs of product development Answer: c 54. Executives, manufacturing employees, and salespeople are all examples of ________. a. core members of innovation management systems b. external sources for new-product ideas c. internal sources for new-product ideas d. research and development team members Answer: c 55. Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________. a. competitors b. suppliers c. the firm’s executives d. trade shows and magazines Answer: c 56. The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to _____ that number. a. Large number; increase b. Large number; reduce c. Small number; increase d. Small number; reduce Answer: b 57. ABC has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt. a. concept development b. idea generation c. idea screening d. product concept Answer: c 58. In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers. a. commercial b. Final c. physical or symbolic d. prototype Answer: c 59. After concept testing, a firm would engage in which stage in developing and marketing a new product? a. business analysis b. marketing strategy development c. product development d. test marketing Answer: b 60. During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product? a. business analysis b. concept testing c. marketing strategy development d. test marketing Answer: a 61. In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them. a. business analysis b. concept development and testing c. idea generation d. product development Answer: d 62. NPD stands for: a. National Production Division. b. New Product Department. c. New Product Design d. New Product Development Answer: d 63. Providing a description of a product and its attributes and inviting comment from consumers is called: a. Attribute testing. b. Concept testing c. Idea Screening d. Market testing Answer: b 64. If Toyota describes one of its cars of the future as being “a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends,” then the company has just stated a potential new product in terms of a: a. Product concept b. Product feature c. Product idea d. Product image Answer: a 65. When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives, they are in which of the following new-product development stages? a. Business analysis b. Commercialization c. Concept development and testing d. Marketing strategy development Answer: a 66. ________________ is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible. a. Brainstorming b. Concept development and testing c. Idea generation d. Idea screening Answer: d 67. A ___________________ is a detailed version of the idea stated in meaningful Consumer terms. a. Product concept b. Product feature c. Product idea d. Product image Answer: a 68. If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process? a. Commercialization b. Concept testing c. Product development d. Test marketing Answer: d 69. Highest percentage of ideas for new products originates with/from which of the following sources? a. Competitors b. Customers c. Employees d. Top management Answer: b 70. Which of the following are the people who purchase new products almost as soon as the products reach the market? a. Early majority b. Innovators c. Late adopters d. Late majority Answer: b 71. Which of the following is NOT one of the stages that customers go through in the process of adopting a new product? a. Awareness b. Desire c. Evaluation d. Interest Answer: b 72. If Videocon engineers its washing machines to spin the clothes faster regardless of whether or not customers want that speed, then Videocon has characteristics associated with a. Production concept b. Selling concept c. Marketing concept d. Product concept Answer: d Marketing Objective Questions with Answers Pdf Download exam Online Quiz Test |
The concept of marketing mix was developed by mcq
zusammenhängende Posts
Urheberrechte © © 2024 wiewird Inc.
