For marketing to occur, there must be two or more parties with

40.For marketing to occur, there must be two or more parties with unsatisfied needs. Cadbury Beverages,Inc. has begun distributing Country Time lemonade through the supermarket at a price comparable to thatof soft drinks. The most likely "second" party needed for marketing to occur would beA. people who are nostalgic about childhood summers.B. people with a desire for a beverage other than soda or water.C. a product demonstrator who offers drink samples to shoppers at the supermarket.D. a local distributor of alcoholic beverages.E. a nutritionist promoting the benefits of fresh fruit in people's diets.

41.A student would like to buy a sports car from the local dealer, but she cannot afford one. Marketing doesnot occur in this situation because

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42.A college student is taking a full course load, working 20 hours per week, and still has to take out astudent loan to cover tuition. One day, the student sees a classmate driving a Lexus sports coupe andfeels he just has to have one of his own. What factor is most likely to prevent a successful marketingtransaction between the student and a Lexus dealer?

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43.A local candidates running for office would very much like to have your vote. She promises that shewill "make the country better." Because all candidates for public office say this, you decide not to votefor her. Marketing will not occur in this situation because _________.

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Management, Marketing, d, B, c, E

34)For marketing to occur, there must be two or moreparties involved. Dr. Pepper Snapple Group distributesCountry Time lemonade in cans through supermarkets at aprice comparable to that of soft drinks. The most likely"second" party needed formarketing to occur wouldbeA)people who are nostalgic about childhoodlemonade stands they had during hot summers.B)people with a desire for a cool beverage otherthan soda or water.C)product demonstrators who offer samples ofCountry Time lemonade to shoppers at local supermarkets.D)a localdistributor of alcoholicbeverages.E)a nutritionistpromoting the healthbenefits of adequatehydration.

Question DetailsDifficulty : 3 HardTopic : Strategic Marketing PlanningLearning Objective : 01-01 Define marketing and identify the diversefactors that influence marketingBloom's : ApplyAccessibility : KeyboardNavigationAACSB : KnowledgeApplication35)A business studentVersion 119

is preparing for the Graduate Management Admission Test(GMAT) so he can get into a good graduate business school.He knows that any money he spends on a tutor will beworthwhile if he can improve his scores. He's heard that thereis a great tutor in his local community but has no idea whoshe is. Marketing does notoccur in this situationbecause

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Question DetailsDifficulty : 3 HardTopic : Strategic Marketing PlanningLearning Objective : 01-01 Define marketing and identify the diversefactors that influence marketingBloom's : ApplyAccessibility : KeyboardNavigationAACSB : KnowledgeApplication36)A student would like to buy a crossover SUV from alocal dealer, but she thinks the payments will be too high.Marketing does not occurin this situation because

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