Save the publication to a stack Like to get better recommendations The publisher does not have the license to enable download FALSEA marketing strategy is composed of two interrelated parts - a target market and amarketing mix.AACSB: AnalyticBlooms: RememberLearning Objective: 02-02 Know what marketing strategy planning is—and why it is the focus of this book.Level of Difficulty: 1 EasyTopic: What Is a Marketing Strategy?13.(p. 33)A target market consists of a group of consumers who are usually quite different.FALSEA target market consists of a fairly homogeneous group of customers.AACSB: AnalyticBlooms: RememberLearning Objective: 02-02 Know what marketing strategy planning is—and why it is the focus of this book.Level of Difficulty: 1 EasyTopic: What Is a Marketing Strategy?14.(p. 33)A marketing mix consists of the uncontrollable variables which a company putstogether to satisfy a target market.FALSEA marketing mix is the set of controllable variables that a company puts togetherto satisfy a target group.AACSB: AnalyticBlooms: RememberLearning Objective: 02-02 Know what marketing strategy planning is—and why it is the focus of this book.Level of Difficulty: 1 EasyTopic: What Is a Marketing Strategy?15.(p. 34)Target marketing aims a marketing mix at some specific target customers.TRUETarget marketing aims a marketing mix at some specific target customers.AACSB: Analytic Chapter: 2 Marketing Strategy PlanningTrue-false Questions1.The three basic jobs in the marketing management process are planning, implementation, andcontrol.|Easy|LO: 1|Pg. 32|Definition| |
A marketing strategy is composed of two interrelated parts--planning and implementation
zusammenhängende Posts
Urheberrechte © © 2024 wiewird Inc.
