More and more consumers are ordering goods online. Image: REUTERS/Danish Siddiqui Consumer profiling by PWC shows a big shift to digital shopping Image: Pwc- Global Consumer Insights Pulse Survey - June 2021Discover EDISON Alliance: What is the Forum doing to close the digital gap? Discover What is the World Economic Forum doing to manage emerging risks from COVID-19? The report reveals that the economic impact of COVID-19 is dominating companies’ risks perceptions.The report contains a variety of interesting data concerning online shopping. For example, respondents clearly favor price as the main purchase driver (46% claiming as top motivation), far ahead of other drivers such as the product not being available in-store (18%) and the shopper wanting to stay at home (14%). When shopping online, 62% do so alone, while 38% are accompanied by someone else. And of note, fully 1 in 4 purchases are made while watching TV. [SPONSORED – Overcoming E-Commerce Challenges: 200 CPG Brands Share How They Get Ahead] The study also details the top 3 categories purchased per country, with much similarity across markets. Fashion is the most commonly purchased e-commerce category in 9 of the 15 markets covered, including the US, where 88% report purchasing clothes online. Technology is also a popular category, being the top one for 4 markets and within the top 3 in 11 of the 15 markets. (See the above chart for the top 3 in each market.) In other highlights from the report:
About the Data: The survey was conducted by IFOP institute from May 4-23, 2016 in the following countries: Australia; Belgium; China; Denmark; France; Germany; Hong Kong; India; Italy; The Netherlands; Singapore; Spain; Sweden; The United Kingdom; and the USA. Sign up for our free newsletter. |