This section focuses on "Basics" of Digital Marketing. These Multiple Choice Questions (MCQs) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations. Show 1. Digital marketing is often referred to as___________. View Answer Ans : D Explanation: Digital marketing is often referred to as online marketing, internet marketing or web marketing. 2. Which of the following is a type of digital marketing activity? View Answer Ans : D Explanation: All of the above is a type of digital marketing activity. 3. Which of the following is not a traditional forms of digital marketing? View Answer Ans : D Explanation: All of the above is not a traditional forms of digital marketing. 4. What is not true about digital marketing? View Answer Ans : C Explanation: Digital marketing can be done both online and offline. 5. How many main pillars of digital marketing? View Answer Ans : A Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing. 6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: View Answer Ans : C Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:Interactive marketing. 7. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: View Answer Ans : C Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a static publishing and/or retailing (transactional) channel. 8. Digital marketing includes_____________. View Answer Ans : D Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging. 9. A website`s front - or home page should include_____________ View Answer Ans : D Explanation: A website`s front - or home page should include none of the above options. 10. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: View Answer Ans : C Explanation: This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:Electronic marketing 11. Digital Marketing has been around us since the very beginning. It started in the year ________. View Answer Ans : D Explanation: The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web. 12. Digital marketing is becoming very popular due to the? View Answer Ans : D Explanation: Now digital marketing is becoming very popular due to the increase in internet users, mobile phone users and digital content consumption. 13. Up to ______ of online experiences happening to people usually begin by using a search engine. View Answer Ans : C Explanation: up to 93% of online experiences happening to people usually begin by using a search engine. 14. The ________ plays a major role in better content creation. View Answer Ans : B Explanation: The keyword plays a major role in better content creation. This is basically the development of a prioritized list of targeted search terms related to your customer base and market segment. 15. ___________ help in providing the user the gist of what is the article about. View Answer Ans : C Explanation: Meta Description or Meta tags help in providing the user the gist of what is the article about. Also check : Discussion
nikita bhor Nice questions and answers thank you
Manish Johnson Good Afternoon. Please check Q11. It is a wrong answer and missing choices. It should be year of 1990 is the correct answer.
Manish Johnson Good Afternoon. Please kindly check Question 11. It is a wrong answer and missing choices. It should be the year 1990 is the correct answer. In the 1990s, the term Digital Marketing was first coined. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology.
Letsfindcourse @Manish Johnson Thanks for Reporting Issue with Q11, we have updated that!! Did you know that nearly half of all companies don’t have clearly defined digital marketing plans? That statistic is mind-blowing, especially since online marketing strategies drive a significantly higher return on investment (ROI) than traditional marketing. If you don’t use digital marketing currently, you’re likely missing out on valuable leads and revenue. Luckily, you came to the right place. In this post, we’ll look at the recipe for digital marketing success — seven digital marketing components you’ll want to add to your strategy. Hungry for more? Read on! Or, check out our digital marketing examples to inspire your campaigns! What are the major components of digital marketing?On their own, digital marketing strategies are powerful. Combined in the perfect proportions? A recipe for success. Typically, digital marketing components include: These strategies all leverage the 4 Ps of marketing to drive revenue. Now that you have an overview, let’s take an in-depth look at each digital marketing element. 1. Search engine optimization (SEO)The foundation for successful digital marketing, search engine optimization (SEO) refers to a number of strategies designed to boost your rankings in online search results. Why do you want to achieve top rankings? A staggering 75 percent of people don’t look past the first page of search results. You can have the best-designed website in the world, but if it doesn’t rank on the first page, most people will never find it. When your website ranks at the top of search engine results pages (SERPs), more qualified leads will find and contact you when searching for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your company. How do you rank in search results? You can use numerous SEO strategies for your business including: It’s important to remember that SEO is a long-term strategy, so don’t expect to see results overnight. While SEO requires regular upkeep to maintain top rankings, the results are well worth the investment for your business. VIEW SEO SERVICES 2. Pay-per-click (PPC) advertisingPay-per-click (PPC) advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO. If you’re looking to boost your rankings quickly, PPC can start driving qualified leads to your site the minute your ads go live — and it’s an affordable option for businesses in most industries. One of the best parts of PPC advertising? You only pay when people click your ads. This means you’ll avoid wasting money trying to reach people who aren’t interested in your products or services. In addition, PPC offers advanced targeting options that allow you to hone in on your target customers. With PPC, you can target people based on demographics, location, and even the type of device they use. These targeting options, coupled with the budget-friendliness of PPC, make PPC a valuable component of successful digital marketing. VIEW PPC SERVICES 3. Web designUltimately, the digital marketing components you use drive leads back to your website — and you want your site to leave a positive impression on potential customers. Nearly 95 percent of a person’s first impression relates to web design, so it’s a crucial factor in your online marketing plan. If your site looks like it’s straight outta the ‘90s or takes forever to load, it will likely send visitors searching for the back button. To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easy for people to find the information they need. In addition to ensuring your site loads at top speeds, you also want to streamline your navigation to improve the user experience and make it easier for leads to contact you. Not happy with your current website? WebFX can help. Our web design and development teams specialize in creating websites that drive results for our clients. All of our designs are mobile responsive, too, so your site will look great and perform well — no matter the device someone uses to access it. VIEW WEB DESIGN SERVICES 4. Content marketingIn order to boost your search rankings and help potential customers learn more about your business, you need to incorporate content into your digital marketing strategy. If you’re looking to earn more leads and revenue, content marketing is a great strategy, considering it generates 3x more leads than traditional marketing. Quality content is a key component of content marketing. Quality content allows you to target keywords related to your business and address searchers’ questions, which in turn helps you achieve higher rankings. When creating content, it’s important to think about quality and depth. Does your content effectively answer searchers’ questions, or does it leave them with unanswered questions? Do you include calls to action (CTAs) that clearly direct readers to take the next step? Thinking through these questions will help you create content that not only ranks at the top of search results, but also provides site visitors with the info they need to take the next steps with your company. VIEW CONTENT MARKETING SERVICES 5. Social media marketingA whopping 2.3 billion people use social media, making it a valuable digital marketing component. Social media allows you to connect with current and potential customers — and develop relationships with them. If they have questions about your products and services, they can connect and ask you directly on social media. In addition, social media listening allows you to uncover key trends and insights into consumers’ thoughts and opinions related to your brand, industry, products, services, and even competitors. You can use this information to inform other strategies. For example, if you’re a medical device equipment manufacturer and receive a lot of questions or notice frequent conversations about how a specific product works, you can create content on your website (perhaps, even a how-to video) to address that concern. Most social platforms also allow you to run paid ads to target and reach your ideal customers. Social media is also a valuable customer service tool. Today, 70 percent of people have used social media for customer service, whether that be to ask a question or voice concerns about a product or service. Maximize your social media effectiveness by responding to social media comments in a timely manner and in a way that makes your followers feel seen and valued. Ultimately, this will help you establish trust with your audience and encourage them to become loyal customers. VIEW SOCIAL MEDIA SERVICES 6. Email marketingAnother component of successful digital marketing, email marketing can earn you $44 for every $1 invested — an ROI of 4400 percent. Since people opt-in to receive your emails, you know they are interested in the products and services you offer. A great lead-nurturing strategy, email marketing allows you to follow up with potential customers and send custom information about products or services that interest them. Using segmentation, you can personalize your emails based on subscribers’ needs and interests and deliver content that resonates with them. Worried about creating, sending, and monitoring engaging emails? WebFX offers clients access to EmailMarketingFX, our proprietary software that allows you to design eye-catching emails and track results in real-time. One of the best parts? You can automate your email strategy to email customers when they subscribe, after they purchase, or when they take a specific action on your site. This is a great way to make your marketing work smarter and allow you to focus on running your business. VIEW EMAIL MARKETING SERVICES 7. Bonus: Marketing analyticsIn addition to the key digital marketing elements listed above, you’ll want to make analytics a major component of your digital marketing strategy. To continue earning more leads and revenue, you want to monitor key metrics associated with your campaigns continually. Keeping an eye on key performance indicators (KPIs), like conversion rates and cost per lead, will help you improve your campaigns to reach even more customers. In other words, monitoring your analytics will keep marketing costs low and profitability high. Our digital marketing services include analysis and comprehensive marketing reports to help you drive the best possible results. In addition, our clients receive access to MarketingCloudFX. Our proprietary lead-tracking software, powered by IBM Watson, lets you keep track of key metrics in one place, so you can easily monitor revenue earned from your digital marketing efforts. VIEW MARKETINGCLOUDFX WebFX is an award-winning digital marketing agencyAt WebFX, we are a digital marketing agency and we offer comprehensive digital marketing solutions to fit your needs and budget. Our services include: In the last five years, we’ve driven 7.8 million leads and $3 billion in revenue for our clients. Don’t take our word for it, though. Check out our 1,020+ testimonials to hear what our clients have to say. For digital marketing advice on the regular, subscribe to the email that more than 190,000 other marketers trust: Revenue Weekly.Sign Up Today Get started today!Want to include these digital marketing components in your strategy? Contact us online today or give us a ring at 888-601-5359. Our strategists would love to talk with you about how you can earn more leads and revenue with online marketing! |
Which among the following was not discussed as an element of the digital marketing ecosystem?
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