Synectics is the process of suggesting many alternatives, without evaluation, to solve a problem.

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4 Problem Solving and Decision Making
A situation that exists when objectives are not being met. Problem Solving The process of taking corrective action to meet objectives. Decision Making The process of selecting an alternative course of action that will solve a problem. Managers need to make proficient decisions while performing the functions of management.

5 Management, Decision Making, and Problem Solving
The Relationship Among Management Functions, Decision Making, and Problem Solving Managers need to make proficient decisions while performing the functions of management.

6 Steps in Problem Solving
Identify the problem Generate ideas Evaluate alternatives Choose among alternatives Implement chosen alternative Learn from feedback

7 The Decision-Making Model
A six-step model that when properly utilized increases chances of success in decision making and problem solving. Model 4–1

8 Decision-Making Styles
Reflexive Style Makes quick decisions without taking the time to get all the information that may be needed and without considering all the alternatives. Reflective Style Takes plenty of time to make decision, gathering considerable information and analyzing several alternatives. Consistent Tends to make decisions without rushing or wasting time.

9 Types of Decisions Programmed Decisions Nonprogrammed Decisions
Recurring or routine situations in which the decision maker should use decision rules or organizational policies and procedures to make the decision. Nonprogrammed Decisions Significant and nonrecurring and nonroutine situations in which the decision maker should use the decision-making model.

10 Decision-Making Structure
Exhibit 4–1

11 Decision-Making Models
Rational Model (Classical Model) The decision maker attempts to use optimizing, selecting the best possible alternative. The Bounded Rationality Model The decision maker uses satisficing, selecting the first alternative that meets the minimal criteria for solving the problem.

12 Which Decision Model to Use
Exhibit 4–4a

13 Decision-Making Conditions
Certainty Each alternative’s outcome is known in advance. Risk Probabilities can be assigned to each alternative. Uncertainty Lack of information or knowledge makes the each alternative unpredictable such that no probabilities can be determined.

14 Decision-Making Conditions Continuum
Exhibit 4–4b

15 Potential Advantages and Disadvantages of Using Group Decision Making
Exhibit 4–3

16 When to Use Group or Individual Decision Making
Exhibit 4–4c

17 Define the Problem or Opportunity
Distinguish Symptoms from the Cause of the Problem List the observable and describable occurrences (symptoms) that indicate a problem exists. Determine the cause of the problem. Removing the cause should cause the symptoms to disappear or cease. Symptom: Customer dissatisfaction Cause: Poorly trained employees Solution: Implement customer relations training program for employees

18 Set Objectives and Criteria
Setting Objectives Involves establishing clear objectives that will make for better decisions. Objectives state what the decisions should accomplish in solving a problem or taking advantage of an opportunity. Setting Criteria Involves setting standards that an alternative must meet to be selected as the decision that will accomplish the objective.

19 Generate Creative Alternatives
Innovation The implementation of a new idea Product innovation (new things) Process innovation (new way of doing things) Creativity A way of thinking that generates new ideas The Creative Process Preparation Incubation and illumination Evaluation

20 Stages in the Creative Process
Become familiar with the problem; generate as many alternatives as possible. Take some time before working on the problem again to gain additional insight. Before implementing the solution, evaluate the alternative to be sure it is practical. Exhibit 4–5

21 Characteristics of Useful Information
Timeliness Quality (Accuracy) Completeness (Amount) Relevance Exhibit 4–6

22 Group Decision-Making Techniques That Foster Creativity
Exhibit 4–7

23 Generating Creative Alternatives
Brainstorming The process of suggesting many possible alternatives without evaluation. Synectics The process of generating novel alternatives through role playing and fantasizing. Nominal Grouping The process of generating and evaluating alternatives using a structured voting method that includes listing, recording, clarification, ranking, discussion, and voting to select an alternative.

24 Generating Creative Alternatives
Consensus Mapping (Ringi) The process of developing group agreement on a solution to a problem. Delphi Technique The process of using a series of confidential questionnaires posed to experts to refine a solution.

25 Responses That Kill Creativity
Exhibit 4–8

26 Analyzing the Feasibility of Alternatives
Quantitative Techniques Break-even analysis Capital budgeting Payback Discounted cash flow Linear programming Queuing theory Probability theory

27 Cost-Benefit (Pros and Cons) Analysis
Cost-Benefit Analysis A technique for comparing the cost and benefit of each alternative course of action using subjective intuition and judgment along with math. The Alternative Analysis Techniques Continuum: Exhibit 4–10

28 Plan, Implement, and Control
Develop a plan of action and a schedule of implementation. Implement the Plan Communicate and delegate for direct action. Control Use checkpoints to determine whether the alternative is solving the problem. Avoid escalation of commitment to a bad alternative.

29 Decision Tree Exhibit 4–11

30 Situational Management: Decision Making
Model 4–2a

31 Situational Management: Decision Making (cont’d)
Model 4–2b