How to change admin on facebook business page

Most businesses now have a Facebook Page. They understand the importance of having a presence on social media and as Facebook has over 2 billion users to date (Q4 2017 numbers) there is no reason for any business not be on this social media platform.

But posting to, managing and analysing the account can at times get overwhelming. This is where a lot of businesses opt to hand over some or all of these tasks to a staff member or outsource completely.

So here is Smart Engagement’s comprehensive guide as to how to add an Admin to your Facebook Page – professionally.

If you decide to hand over some or all of the admin tasks on your Facebook Page, it is imperative to do this professionally. Asking someone to befriend you on Facebook before making them responsible for aspects of your business Page is neither professional nor desirable.

The first step, therefore, to handing over tasks is to ensure you are managing your business’s Facebook Page through Facebook Business Manager.

If you are not managing your Page this way yet, do yourself and your business the favour and set it up. If you want to know why this is so important as well as how to do it, here is Smart Engagement’s easy to follow, step-by-step guide on “How to Set up a Facebook Business Manager Account“.

Once you have set up the account, you can return to this page and continue adding an Admin to your Page.

For those that have a Facebook Business Manager account, here is what you need to do to add an Admin to your Facebook Page.

First, you will need to log into Facebook Business Manager.

There are several ways to do this, but as I work with many small businesses and business owners who are often social media novices, I will opt for the easiest way possible.

First, go to the Facebook Business Manager Website https://business.facebook.com

Log into your Facebook Business Page by clicking on the “Log In” Icon in the top-right of your screen.

If you are not yet logged into Facebook, Facebook Business Manager will now ask you to log in with your Facebook Personal Profile account details.

  1. Enter your Facebook personal account email address and password.
  2. Then click on “Log In”.

You will then land on the Facebook Business Manager home page.

If you own only one Page, your home screen should look something like this:

If you own or manage several Pages through your Facebook Business Manager, then your initial home screen will look something like this:

If this is the case, select the business you would like to set up the Payment Method for by clicking on it.

You will then land on that business’s home screen:

Next, find the “hamburger” icon on the top left of your screen. It should say “Business Manager next to it. (see image below)

When you click on it, a drop down list will appear.

In the drop down list, find the “Business Settings” link and click on it.

Note: If you do not have the “Business Settings” link under your Frequently Used items – don’t worry – keep on reading for Option 2 of how to get there.

If you do not have “Business Settings” in your Frequently Used list, then simply click on “All Tools” at the bottom of the drop down list. (see image below)

The drop down list will widen to fill out the entire screen.

You will find the “Business Settings” link on the far-right of your screen under the Column “Settings”.

Which ever way you find and click on the “Business Settings” link, it will bring you to the following site:

When you land on the Business Manager page of your Facebook Business Page, ensure you are in the “People and Assets” Column (see top left of the image below) and click on the “People” icon in the left column.

Depending on your setup, there are two different visuals of how to Add someone new.

If you don’t see the one version on your screen, you will have the other.

The first version is: click on “Add New People” on the right hand side of your screen.

The second version is: click on “+Add” above the People column.

No matter which version is shown on your page to add someone, once you have, the following page will open up, it’s called “Add New People”.

To give someone a Role on your Business Manager Account, type their email address in the Email Addresses box provided.

Next, you need to decide which responsibilities you are wanting to give the new manager of your Page.

As you can see, you can add someone as a Business Manager Admin or Business Manager Employee. What is the difference? Let me give you a short overview:

What a Business Manager Admin is allowed to do:

  • Be assigned to ad accounts / Pages / other business assets
  • View Business Settings
  • Change Business Settings
  • Add / Remove Employees
  • Manage Employee Permissions
  • Add Pages / ad accounts / other business assets

A Business Manager Admin, as is evident above, has a lot of permissions. Therefore, only a few trusted individuals should be given this role.

Most individuals who have a role in your business’s social media should therefore be assigned solely as a Business Manager Employee.

What a Business Manager Employee is allowed to do:

  • Be assigned to ad accounts / Pages / other business assets
  • View Business Settings

In order to add a person to your account, as mentioned above, ensure you have entered the email address of the person you would like to add. Then click on either “Add as Business Manager Admin” or “Add as Business Manager Employee”, depending on which role you would like to give the individual.

Then, click on “Add People” at the bottom right of the page.

You will now be asked which Page / Pages you would like to assign the Role to.

To do this, first, click the box next to Your Business Page (represented here by the Smart Engagement Page) and ensure it is ticked.

Second, click on the dark blue drop-down list on the right of the Smart Engagement row. (At this stage don’t worry about the “Default Role”.)

There are now several options to choose from:

  • Page admin
  • Page editor
  • Page moderator
  • Page advertiser
  • Page analyst

Let’s quickly run through what each role can and can’t do.

What permissions does a Page admin have? In short, a Page admin can manage all aspects of a Page.

  • Create ads
  • View insights
  • Assign Page roles
  • Manage branded content settings
  • Send messages and publish as the Page
  • Respond to and delete comments on the Page
  • See which admin created a post or comment
  • Respond to and delete Instagram comments from the Page
  • Edit Instagram account details from the Page

As with the Business Manager Admin explained above, the permissions for a Page Admin are extensive, so be wary of whom you give this role to.

What permissions does a Page editor have?

  • Create ads
  • View insights
  • Manage branded content settings
  • Send messages and publish as the Page
  • Respond to and delete comments on the Page
  • See which admin created a post or comment
  • Respond to and delete Instagram comments from the Page
  • Edit Instagram account details from the Page

What permissions does a Page moderator have?

  • View insights
  • Create ads
  • Manage branded content settings
  • Send messages as the Page
  • Respond to and delete comments on the Page
  • See which admin created a post or comment
  • Respond to Instagram comments from the Page

What permissions does a Page advertiser have?

  • Create ads
  • View insights
  • Manage branded content settings
  • See which admin created a post or comment

What permissions does a Page analyst have?

  • View insights
  • Manage branded content settings
  • See which admin created a post or comment

Now that you know the permissions that each of the individual roles is given, choose the role you want to assign to the person you’re adding.

Once you have chosen the role, click the “Next” button on the bottom right of the screen.

The next screen assigns Ad Accounts. As before, follow this 2-step process.

Second, click on the dark blue drop-down list on the right of the Smart Engagement row. (Again, don’t worry about the “Default Role”.)

Then choose from the available roles. Again, let’s quickly run through the permissions each role has.

The Ad account admin has the following permissions:

(In short, to manage all aspects of campaigns.)

  • Creating reports
  • Viewing and editing billing details
  • Assigning roles

The Ad account advertiser has the following permissions:

  • See and edit ads
  • Set up ads using the payment method associated with the ad account
  • Cannot set account level

The Ad account analyst has only one permission:

Now that you know what each role has permission to do, choose a role for the individual you are adding to the account.

Once you have done this, click on the “Next” button on the bottom of the page.

You will now come to the “Assign Product Catalogs” page.

If you do not have any product catalogs to assign, you can disregard this page at this stage. Simply click the “Skip” button on the bottom right hand of the page.

If you do have Catalogs, click the box next to Your Business Page and ensure it is ticked as in the previous screens.

Second, click on the dark blue drop-down list on the right of Your Business Page row. (Again, don’t worry about the “Default Role”.)

As each time before, now is the time to choose from the available roles.

This time, the available roles and permissions are:

The Catalog admin has the following permissions:

  • Add, update or delete items in the catalog
  • Change catalog settings
  • Create and edit product sets of this catalog to run campaigns with them

A side note: to set up and run campaigns, an Ad Account is required as well.

The Catalog advertiser has the following permissions:

  • Create and edit product sets of this catalog to run campaigns with them
  • Cannot modify items in the catalog or change catalog settings

Now that you know what each role has permission to do, choose a role for the individual you are adding to the account.

Once you have done this, click on the “Next” button on the bottom of the page.

Or, as mentioned above, if you do not currently have any Catalogs to assign, simply click on “Skip”.

You will now receive confirmation that your invitation to the person you want to assign a role on your Page has been sent.

The person you have invited to a role on your Page will receive an email to confirm acceptance. Once they have accepted their new role, they will be able to access your Page in accordance with the role you have assigned them.

Congratulations! You have just included someone to work with you on your business Page.

Let us know how this is working out for you! Did you give the person enough or too much access? Has it helped eased your work load?