Written by: the Officevibe Content Team Show
Much like we choose to associate ourselves with good people, customers like to associate themselves with good companies. Being a socially responsible company is a great way to attract positive outside attention to your corporation, and make your employees proud to be part of your organization. But before you can do this, it’s important to have clearly defined core values. The definition of socially responsible companiesThis site defines corporate social responsibility as follows:
A corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social well-being. CSR may also be referred to as “corporate citizenship” and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. 5 Benefits of corporate social responsibilityThe benefits of social corporate responsibility function on both an internal and external level.
Examples of socially responsible companiesThere are lot of companies that are socially responsible, and one of my favourite examples of this is an organization called 1% for the planet. What they do is connect businesses with non-profits, and have a huge directory of companies that donate 1% of their profits to charity. Here are some well-known examples of companies that are very socially responsible. 1. Coca ColaTheir program empowers young women entrepreneurs. The plan is to bring 5 million women from the developing world into the company as bottlers or distributors. There is research that shows that this can have a multiplier effect, and create value for more than just those 5 million women. 2. VisaVisa has partnered with several governments in the developing world to help offer financial solutions to those in need. Financial literacy is so important to advancing the lives of those in the developing world, and Visa is doing an amazing job to help. 3. GoogleGoogle is well known for their giving program, and has been recognized as the most socially responsible company in the “workplace” category from the Reputation Institute. Not many people know about the kind of socially responsible investments that they make as a company. 4. MicrosoftMicrosoft has corporate responsibility really deeply rooted in its culture, and organizes hundreds of social events every year, and has surpassed over $1 Billion in employee donations over 30 years. 5. TomsFor every pair of shoes Toms sells, they give a pair to a child in need.They’re currently given over 60 million pairs of shoes to children in need. 6. PatagoniaPatagonia’s mission statement is: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. They have awarded over $70 million in cash and donations to domestic and international grassroots environmental groups. However, their social awareness extends beyond the environment. You can read more about their very impressive impact here. 7. GSOFTGSOFT’s core mission is to: “Make a positive impact on people’s lives at work.” Part of the way they do this is by creating a culture that is supportive of employees’ personal mission and causes. This past December, GSOFT offered to match all donations that employees’ had raised for their personal cause, 24hr Tremblant, a ski event that raised money for children in need. Another example of GSOFT’s socially responsible mindset is their affiliation with Le Club Des Petits Déjeuners, wherein employees take a morning to go and serve food to underprivileged children to ensure they have a nutritious day fit for learning. As another example, GSOFT participates in the Dream Day at La Ronde, where employees take children from the St. Justine hospital for a fun day on the rides. It has been a poignant experience and one that’s in line with the company mission and culture. If the nature of your company causes harm to a specific area, it might be meaningful to choose a cause that helps improve that area. For example, if you print a magazine, perhaps a part of your proceeds can go to planting trees. Choose something that is meaningful to your team. Supporting something that you don’t connect with takes the fun, passion and success out of the initiative. 2. Create an authentic socially responsible missionAvoid one-time events or annual donations that support a cause. That wouldn’t necessarily qualify as socially responsible. Being socially responsible is an ongoing process that starts from within and extends outward. If you are going to do it, do it right. 3. Ingrain the mission into your company’s DNAEvery decision that’s made should address your mission so that it becomes part of the company culture, and not just an outside initiative. It should be part of your company’s journey, not a standalone project. Whenever possible, think about how decisions might affect this cause, or how new initiatives can include the mission into the planning 4. Get employees involved and enthusedIt is not only up to management to drive the initiatives that make your company socially responsible. Get the whole team involved and participating in the cause. You can set up an internal fundraising committee that allows employees to work hands on with organizations, giving them a sense of ownership. The beauty of being a socially responsible organization is that you don’t necessarily need to spend money in order to be socially responsible. There are a lot of other cool ways that you can give back, such as with “volunteer time off”, or VTO. The idea here is to give employees a paid day off once a year to provide volunteer services. Ideally, the organization that the employee is volunteering for is their choice. |